Used car sales / automotive retail
AutoFenix
A modern used-car sales website designed around vehicle discovery, transparent information, and direct customer contact for buyers in Nardò and across the Salento area.
Client
AutoFenix
Scope
UI/UX design, Web development, Vehicle search experience, API integration, Technical SEO, Digital growth

Context
AutoFenix needed a modern digital showroom that could present its used-car inventory with the same clarity and personal service customers receive at the dealership. Buyers needed an easier way to explore available vehicles, compare essential details, and contact the team directly from any device.
Challenge
Used-car buyers depend on accurate availability, complete specifications, strong photography, and immediate answers. The platform had to connect to a live vehicle API, prioritize available cars, clearly identify sold vehicles, preserve image quality, and make every published listing accessible to search engines.
Solution
We designed and developed a focused automotive storefront with searchable and filterable inventory, dedicated vehicle pages, responsive image galleries, sold-status indicators, and direct WhatsApp and phone actions. PocketBase powers the live catalog, while structured data, canonical metadata, robots directives, and a dynamic sitemap support reliable discovery across traditional and AI-powered search.
Outcome
The result is a faster, more trustworthy sales experience that brings AutoFenix's inventory online without adding unnecessary operational complexity. Customers can find relevant vehicles, understand each offer, and contact the dealership quickly, while the business gains an indexable and scalable foundation for organic visibility and future campaigns.
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